Why has it taken me so long to discover The Drybar?
I book an appointment online (takes 30 seconds)
I walk 2 blocks to get there (3 minutes)
They’re ready for me right away and I walk to the back and get my hair washed (5 mins)
My green tea is waiting as soon as I'm back in the chair
I choose the style I want from the lookbook (limited range but good enough)
The stylist starts drying my hair
I read my inbox, talk to my assistant, or read a magazine (20 mins)
The stylist completes my blowout
I pay (1 min)
I leave LOVING my hair and, more important for me, LOVING the fact that I’ve liberated the time I usually spend washing and drying my hair and can do something else with it! (Side note: I’ve always disliked the dead time associated with female grooming - hair, nails, makeup - and rather resented that men don’t have to do it…. but that’s another blogpost).
So I’m crushing on The Drybar.
It’s always there (open just about every hour of the day)
Always wants to see me (so many appointment times to choose from)
Always does what it says on the tin (never been disappointed with the end result)
Great price point (I’ve just become a member which gives me price break)
What more could I ask for?
easy to buy
easy to do
delivers a reliable product every time
= very happy customers.
There’s learning in this for all of us. No wonder it’s a concept that’s really taken off.
Helen goes to the The Drybar in The Meatpacking, 317 West 13th St, 10014. 212 419 5118. Thedrybar.com